BHIMA JEWELLERY LAUNCHES ‘PURE AS LOVE’ CAMPAIGN WITH NEW TVC

 

BHIMA JEWELLERY LAUNCHES ‘PURE AS LOVE’

 CAMPAIGN WITH NEW TVC

Leading Kerala based brand BHIMA JEWELLERY have launched their new campaign called ‘Pure As Love’ with a new TVC. The ad film marks a departure from traditional wedding narratives of a bride to be shopping with her parents, or being gifted jewellery by her in-laws, by depicting the journey of a trans-woman.

The film, which was conceptualized by advertising agency – ANIMAL, and produced by Ransom Film,portrays the story (and journey) of a trans-woman and her story of acceptance into an otherwisehetero-normative role and social construct of a young woman growing up & getting married.The film’s treatment is not in the cliched traumatic narrative we so often see, insteadweaving a happier, almost utopian narrative. The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.

 

Bhima Jewellery comes with a 96-year-old pristine legacy. They have been a household name for generations, especially in South India. The brand wanted to break away from the traditional stereotypes of jewellery brands, and communicate that they not only have jewellery for every choice, but that they are accepting and serve without discrimination. This ethos of inclusivity and that all identities are valid is reflected in the casting as well where the lead of the ad film is a transwoman herself

In India, parents collect jewellery for their child’s wedding from every early on in life, over a period of time, often also handing down family heirlooms. Each piece has a story, just like every piece adorned by the girl in the film is connected to a poignant and important moment in her journey. While the collecting of precious pieces of jewellery is something all parents will relate to; the giving of jewellery in this film is also a form of acceptance to her choice. And that is the main aim of the film - to normalise acceptance, in all scenarios and of all persons.

While speaking about the film, Creative Head – Animal, Sayantan Choudhury said - “This is not a special film. It has not been released on a particular day to celebrate a community or just to give a message. This is a film that the client expects to run for a long period of time from which they expect to attract new customers. It just happens to be about a transperson and their family. The ordinary expectations of this film are what make it stand apart. We hope it goes on to achieve all its objectives and more.”

 

NavyaSuhas, Online Operations Head, Bhima Jewellery Trivandrum added -

“Bhima turns 100 in 4 years, and we feel that as a brand with such credibility, we want to lend our voice to causes that matter today. This ad is special as it takes us through the journey of a trans-person but focuses on the positive side. It starts with her embarking on this journey and ends on her wedding, with her family behind her every step of the way. What we want to convey through the ad is that whoever one chooses to be, Bhima is there for you. We are here to serve and empower, not judge. We hope this helps to blur the lines that discriminate on the basis of colour, gender, etc.”

BHIMA Social Media Handles

Twitter: https://twitter.com/bhimatvm2

Linkedin: https://in.linkedin.com/company/bhima-jewellery

Facebook: https://www.facebook.com/watch/bhimatvm/

Instagram: https://www.instagram.com/bhimajewelleryofficial/

Youtube: https://www.youtube.com/channel/UCbFHMVN32JmvwUmA8ap5WEA

Launch of Lenzbuy

Launch of Lenzbuy

 USP of the brand

 Nobody understands the nuances of vision better than us.Digital advancement is taking over the eyewear industry with Anti-reflective (AR) and Infrared (IR) technology. We want to empower the consumer by bringing the best of both worlds to the proximity of every user.

Differentiators from competition 
CUSTOMER FIRST

Customer-Centric Business model. While the whole world designs a product in order to find its way to reach the consumer, at Lenzbuy, we consider the customer’s point of view. Understanding the basic needs of the current time is necessary to design our business model and products so that we can cater to the needs of the consumers and satisfy them with every product and service we offer.

EMPATHY

We put ourselves into your shoes to gain a better understanding of your position, to empathise rather than sympathise with the situation, where we use the relevant information to serve the specific necessities of the consumer

AFFORDABILITY

While all the products are categorized as good, better and best, at Lenzbuy, we want to eliminate the lower part to tailor a better fit and offer only the best solutions. Our reach will extend to consumers of every age and need, where affordability will not be a constraint when it comes to buying and using our

 products.

STEWARDSHIP

Around 48 years of our experience in the optical industry will serve as a reassurance of responsible stewardship of what has been entrusted to us. The many years of our experience have refined our process, where we present as a serving model rather than a selling model.

FUTURE VISION

We have the foresight for your eyesight! A journey without a destination is a nightmare. At Lenzbuy, we aim to think beyond only focusing on selling our products, bridging the gap between the technology, the expertise and the critical needs of the optical industry. We plan to pave the way for a future in the digital age.

Background of the Founders

Passion, People and Problems are the most important ingredients that form the DNA of a problem solver, an ideal that makes up the core of Lenzbuy. There is no problem in the world that exists without a solution. We waste no time in getting to the root of that problem. We ensure that customer service is held at its highest standard, keeping the customers at heart and solving the problem with empathy, sense of urgency and a smile. Our proven track record of 20 plus years in Technology, Customer Service, People Management and Business Development equips us with the experience to handle your eyewear solutions.

MUHARAT – The Jain Chapter

FOUR POINTS BY SHERATON MAHABALIPURAM

MUHARAT – The Jain Chapter-  showcasing an exquisite immersion into the realm of Jain & Marwari curated cuisine focused for Weddings & Celebrations

MUHARAT – The Jain Chapter, is an amalgamation of rich flavors, traditions, culture & devotion that paves the way for an exquisite ceremonial feast. The event showcased a gastronomical Indulgence of an exclusive spread offered by Four Points by Sheraton Mahabalipuram, crafted by our Maharaj: Bhanwar Lal Upadhyay, a 6th Generation Maharaj, hailing from the city of Bikaner, in Rajasthan. Maharaj Bhanwar brings with him rich experience, tradition, culture and ancestral knowledge that he channelizes into every culinary creation. Having mastered over 1000 weddings in India, his curations truly are unique, that comprises of dishes like Mogar Ki Kachori, Dhal Pakwan, Ker Sangri, Bajre Ki Roti & many more, that exhibit a homely emotion.  He is also adept and specializes in culinary creations for Aggarwals, Maheshwari, Jains & Oswal.

With the wavelength of delivering up to an assortment of 50 varieties of Halwa, he always ensures he offers something unique to savor.Guests were treated to a surprise blind-fold tasting session where they had to guess the dessert from samplers. His learning curve began at a very young age, shadowing his grandparents and parents, from which he absorbed and imbibed culinary finesse and mastered in carrying forward the traditional legacy. MUHARAT also featured an array of cuisines spanning across South Indian, Italian, Oriental and many more that were adapted to the Jain Palate. Marking the beginning of new chapters, the afternoon was a complete immersion, into a showcase of culinary art and depth of flavors, that would leave your taste-buds longing for more.

ARUN SURESH & YASHIKA ANAND

KOMAL JAIN

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GUNAVATHY

MANI RAVI & SATISH SRINIVASMURTHY

Media Bite fromSatish Srinivasamurthy- Four Points by Sheraton Mahabalipuram - (Hotel Leader)

 “Our vision is simple; we believe in crafting memorable experiences in Weddings & Staycations. The catalyst being great food clubbed with hospitality accompanied by emotion.”

About Four Points by Sheraton Mahabalipuram Resort & Convention Center

As one of Chennai’s preferred& largest destination for Weddings, Events and Conferences, Four Points by Sheraton Mahabalipuram Resort & Convention Center always assures you of a memorable stay and remarkable weddings. With 24,500 sqft of convention space with a dedicated and exclusive vegetarian kitchen and 42,000 sqft of an open-air Lawn, along with the capacity to accommodate more than 3500 people with adequate social distancing, elevated & amplified by culinary experts, find everything you need to curate a successful & memorable wedding experience.

Media Bite fromRushali Jhaver - I LOVE WEDDING - (Co-founder)“As you begin your journey of marriage, I LOVE WEDDING ensures that we transform your imagination of a dream wedding into a spectacular celebration by orchestrating every detail with finesse, we craft an astounding wedding of your choice – extravagant or intimate, royal or traditional!”

About

 I LOVE WEDDING.        

I Love Wedding, primarily comprising of Aaron Kewin & Rushali Jhaver, are bespoke wedding and event planners, proficient at transforming your imagination of a dream wedding into spectacular celebration, orchestrating every detail with finesse and crafting memories for a life style. Be it extravagant, intimate, royal or traditional, they leave no stone unturned in order to curate a remarkable wedding experience.