Fashion Factor Summer Edition 2022 Offers A Master Class In Glam

Fashion Factor Second Edition has finally come to a close—and it set a new bar in Middle East fashion industry by having the biggest fashion competition in the region. This summer season, we saw Hany El Behairy’s gorgeous new collection prepared especially for the Fashion Factor and showcased for the first time on the stunning infinity stage of the event, white collection in a new edition of Amato, Sadek Majed delivered on all fronts, from style to talent and surprise rendition of Garimon as celebrity designers.

“Bringing together experienced celebrity designers of the MENA region and beginners from across the globe gives an opportunity to the designers in the market. The Fashion Factor is only one of the pillars of the organisation which will bring the whole fashion industry in the region to an absolutely different level,” says Olga Fleming, Co-owner & Director of MEA Fashion Corporation UK.

There were lots of talented designers coming from across the globe who reminded us of multiple angles of art of fashion. This Edition competitor’s collections were strong battle, which the jury had to cope with while choosing three winners of the Fashion Factor.

On another note, the jury itself deserves attention, celebrities of the Middle East Fashion world and cinema industry such as: Ezra, Amato, Hany El Behairy, Amina Shelbaya, Sadek Majed, Rayan Soliman (Atelier Zuhra), Hans Fraikin, Garimon Couture, Michael Cinco, Garimon Roferos, Olga Fleming and Sherif Thomas.

With this event MEA Fashion Corporation UK set extremely high bar for the fashion competitions not only in the region but across the globe as well with hundreds of guests from fashion world, with the bar set so high it’s hardly predictable what the third Edition would be like.

“We managed to get a lot of talented designers featuring various sides of fashion as well as probably the youngest designer in Middle East who is 13 at the moment, which is an inspiration to many” , says Sherif Thomas, Co-Owner & Director of MEA Fashion Corporation UK

Designer headliners:

Hany El Behairy

Time and time again, reminds us that fashion is not just an exhibit theme, it’s a lifestyle. For the opening show the Fashion Factor Edition 2 received a special stunning collection not shown anywhere before from Hany El Behairy, supporting the event from the first edition. The collection of the dresses that set a new trend in a modern luxury.

Amato

At Amato, creative director Furne Amato was thinking white, that took over the UAE house’s runway. The monochromatic collection with white looks was intended to bring focus to the clothes themselves. Thanks to visually stunning show closing of the Fashion Factor Edition 2 was on a different level.

Sadek Majed

A very elegant and feminine collection marrying the past, the present, and the future on the Fashion Factor catwalk. The show of the jury member absolutely set a standard for the competing designers.

Garimon Couture

The collection isn’t just an aesthetic, but a vibe. Conquering UAE market designer impressed audience with a very fresh wave of designs and unique touch.

The three Fashion Factor winners of the 2nd edition with absolutely stunning collections shown on a catwalk.

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